What makes a great product photo?

1. Light: selecting the best light options to suit the product type and application. Texture, item colour, background colour, size and solidity plays a vital role in choosing the suitable lighting type and set-up. 2. Background. Most online retailers require products to be showcased against a white background for consistency vs food on large billboards that are better suited against a wooden background to create a warm inviting environment. Brand corporate identity also plays a role in how products or food are presented to the public eye. It’s important that a background doesn’t distract from the product. 3. Staging and styling. A well-styled product with a few knick knacks or balanced placement makes a huge difference in how a product looks. 4. Angles. Taking different shots from various angles will not only allow the designer to later select the angle that will best fit with the design layout, but will also allow the buyer to see the product from various angles, giving it a 3D overview. 5. An eye for detail. Professional photographers understands how to highlight important aspects using blurring techniques to create depth in order to make the product look more interesting while producing crisp images.