What is commercial photography?

Commercial photography refers to taking photos for commercial use. And by commercial we mean photography for business, for sales leads, for advertising and for generating money. Commercial photography is often associated with advertisements, product pamphlets & brochures, corporate brochures, product placements, eCommerce, leaflets, website images, sales pitches as well as product merchandising.

Commercial photography is also used for billboards, food menus, advertorials, press release photos and expo stands.

Product Photography – commercial photography can help you sell a product, not only as an eCommerce photography, but also in brochures and sales pitches.

You either want sharp commercial images on white backgrounds – those that are sharp enough to be printed on newspaper adverts or brochures – or you might need photos that focus on the features or design of the product. A professional photo stands out and creates a professional business image that leads to trust and hence more product sales.

Business Photography – as business owner or marketing / sales manager, you want to promote your firm, investment portfolio, products or services. Professional commercial photography provides the means of doing just that. The use of professional photography places you ahead of your competitors when you utilize them for business pitches, website images, brochures or even a business headshot.